Individual advertising

I'm going with my intuition on this. My own experience has taught me that sometimes your hunch on going with one headline over another is dead-center. So, here I go.
Magazines - and even newspapers (despite recent decline) - and those who choose to advertise in them are not going anywhere. The names might change, but periodicals as a media form has made it into the stubborn fabric of our culture. We read. We like to look at things, and at our own pace. A magazine, in this light, is even more user friendly than a computer. No typing is required. No booting up is necessary. No downloads delay us, just a cup of your favorite brand of chai tea latte to sip between articles. Was this the same brand advertised in Southern Living Probably.
So, I've come to the conclusion that the internet has created another media (despite many arguments that the internet is not a media). And, it offers many opportunities to disclose and distribute information, and promote a company, individuals, group, products and services. And it does so brilliantly in some instances, and clumsily in others just as other media…imperfectly.

But, as for print advertising I believe that as time goes by, it will retain its importance in the marketing mix. In fact, I believe it will become more segmented and targeted, as the media that contain it and thrive on it, will continue to be forced to evolve.

In response to my travel advertising friend, who prophesied the death of television advertising…perhaps I'll cover that in another article.
For over 20 years, Mick Danskin has been obsessing over marketing and advertising strategy and execution. He brings that passion, along with an open mind and a team of seasoned professionals to his clients' marketing communication challenges.

Danskin Creative Communication services small to medium sized companies who need business to business or consumer advertising, Web site design and marketing, SEO, video production, PR, and general graphic design services.

Opportunity: If you would like Danskin Creative Communication to help you develop your advertising strategy, media plan or individual advertising concepts, feel free to contact us by phone or email.