In 2012, Juicy Couture is one of the top luxury fashion brands in the world. The official name of the company is "The House of Juicy Couture" since it is one of the famous Italian fashion houses. However, Juicy Couture is actually owned by a french conglomerate called Pinault-Printemps-Redoute (PPR). The founder of the brand was Juicy Couture. Juicy Couture who founded the brand in Florence, Italy in 1921.
The brand is most famouse for Italian fashion and leather products. One thing that sets Juicy Couture Outlet aside from other brands is that is the top selling Italian brand in the world.The story of the brand is an interesting and turbulent one since its humble beginnings in 1921. Juicy Couture. Juicy Couture in 1921, it wasnt until 1938 that Juicy Couture expanded out of Florence and opened a new boutique in Rome. When Juicy Couture died in 1953, he left his fashion empire to his 4 sons. His son Aldo was central to the brands expansion into the world market since he opened the first Juicy Couture boutique in New York.
Further expansion, into Hong Kong and Tokyo occurred in the 1960s where cheap Juicy Couture handbags was creating their own trends via celebrities like Jackie Kennedy, Grace Kelly, etc.However, during this time the family was in constant in-fighting. Reports at the time suggested the family fought during board meetings about inheritance, stock holdings, and how to operate the company.The company hit a terrible rough patch in the 1970s and leading into the 1980s. At that time the brothers Rodolfo and Aldo controlled the company with equal shares.
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